New Connector Product Ideas
Client Situation:
- Start-up Company developed a proprietary IC socket design
- Desired to develop additional applications
- Needed input to understand broad market potential
APEX Contribution:
- Held brainstorming sessions utilizing multiple skills
- Generated over 50 ideas to broaden market appeal
- Provided sketches and descriptions for each idea
- Rated each idea for potential market success
Client Benefits:
- Obtained “fresh” ideas
- Very short delivery time
- Used input to support business plans